This annual donation comes from a percentage of the sales of Baulas Blend coffee, which reaches consumers through Automercado, a supermarket chain with more than 20 points of sale throughout the country.
"The fact that the leatherback turtle brings us together with these three organizations is significant, since it is in itself a symbol of resistance and hope," said Carlos Olivares, CoopeTarrazú's Finished Product Manager.
Sustainability is one of the corporate values that represent this alliance that allows us to impact the efforts of coastal communities to protect endangered species.
"For Automercado the issue of sustainability is within our DNA and when CoopeTarrazú approached us with the possibility of partnering to promote the sales of this coffee, we were struck by the potential and the good impact we could have", adds Diego Alonso, commercial vice-president of Automercado.
He adds that seeing empowered community leaders raising awareness of the beaches around them "is very gratifying".
Life History
"The objective we have is to give back to nature a little of how much it gives to us," says Laura Jaén Rosales, who is the manager of TLT's Goldring-Gund station located in Las Baulas National Marine Park in Guanacaste.
This community leader assures that the leatherback's history is very different from the 1980s, when more than 100 leatherback turtles could arrive at the coast in a single night to lay their eggs.
"It is a big change. In the last 20 years working as a naturalist guide the most turtles that have arrived in one night are 20, however, in the last few years the number was reduced to one or two," he explained.
"Our flag is to protect sea turtles so that future generations, like us, can know and learn about them," concluded Jaén, who is part of a three-generation family that transmits the message of ecological awareness.
